Every product has its own settings for how it shows up on Google and other search engines. You'll find them in the Rank Math SEO section of the product page. Filling them in is optional. Your product still publishes without them, but a clear title and description can help more shoppers find you.

Before you start

• Have your product saved at least once (as a draft is fine).
• Think of the words a shopper would type into Google to find this product. For example: handmade stoneware mug.

Step 1: Open the product

1. Go to your Seller Dashboard products page.
2. Click the name of the product you want to work on.
3. Scroll down until you see the Rank Math SEO section. It sits below the main product details.

Step 2: Get to know the section

1. Edit Snippet opens a window where you set the title and description that appear on Google. The blue line above the button is a preview of how your product looks in search results.
2. Focus Keyword is the main phrase you want this product to be found for on Google. Type one short phrase, like stoneware coffee mug.
3. Basic SEO and the other sections below it list suggestions. The red count shows how many suggestions are still open.

Step 3: Edit the snippet

Click Edit Snippet. A window called Preview Snippet Editor opens.

1. Title is the first line shoppers see on Google. It starts with codes like %title% and %sitename%. These fill in your product name and BlackSpace automatically, so you can leave them alone. If you want your own wording, delete the codes and type your title. Keep it under 60 characters. The bar on the right turns red when it's too long.
2. Permalink is the end of your product's web address. You can leave this empty here. To change the address, use the Permalink box near the top of the product page instead.
3. Description is the short summary under the title on Google. Write one or two plain sentences about the product, up to 160 characters. For example: A handmade stoneware mug with a speckled cream glaze. Holds 12 oz and is safe for everyday use.
4. Click the X to close the window when you're done.

Step 4: Save the product

There is no separate save button for SEO. Your SEO changes save when you save the product. Scroll to the bottom and click Update Product (or Save Changes on a new product).

What the red error counts mean

The red badges, such as 6 Errors, are suggestions, not problems. They do not stop your product from publishing. Some suggestions, like Content should be 600-2500 words long, are written for blog posts and don't fit most product pages. Fix the ones that are easy, like putting your focus keyword in the title and description, and skip the rest.

Focus Keyword and Keywords are different

• Focus Keyword (in Rank Math SEO) is one phrase for Google and other search engines.
• Keywords (its own section further down the product page) holds up to 13 short phrases that help your product show up in search. Buyers don't see them.

It's fine to use the same phrase in both.

Good to know

• The other tabs in the section (Advanced, Schema, and Social) are optional. Most sellers never need to change them.
• The best SEO starts with a clear product title and a helpful description. See How to list a simple product for tips.